Sunday, January 25, 2015

Combining Typefaces

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Great Article by Smashing Magazine Good one from Adobe
Wednesday, January 29, 2014

Examples of How to

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Monday, April 1, 2013

Spine reads Down

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Remember that spines in the USA read down . Not up. PLEASE make yours read DOWN.

Justification Settings

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If you are justifying text you will be unsuccessful (meaning it will be ugly) if you do not have enough 1) characters per line, 2) if you d...

Real quotes or smart quotes

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Remember that " are inches and ' is a foot mark. If you copied and pasted from the internet it may have kept the web type you need ...

Hanging Quotes in Illustrator

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Ok if you are using " on your cover 1st make sure they are real quotes. And HANG them here is how to do it. You have to be in the Parag...
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Line Length

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Column too wide? To Narrow ?

No Widows

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Sorry don't want to be insensitive but in typography we have to delete the world of widows.

Paragraph Rule

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Never indent the first line in a paragraph -- this is a NEVER

Hyphen, En Dash, Em Dash

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We learned them last semester but you have forgotten... hyphen - en dash (option - ) – em dash (option shift - ) —

THREE is the magic number!

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Ok not sure you have learned this so here it is... Do not use more than 3 different type sizes on any composition. So on your bookjackets ...

No Faking Small Caps

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can't be any uglier than a fake small caps Don't click that BUTTON use a font with small caps or don't use them at all EVER!
Saturday, March 9, 2013

Join ProtoType FB Group

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https://www.facebook.com/groups/KUPrototype/ Join the ProtoType facebook group (some of you have joined already). It is a place to find ou...
Tuesday, March 5, 2013

Chip Kidd

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Sunday, March 3, 2013

Steven Heller on Paul Rand Bookcovers

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visit site