Monday, April 1, 2013

Hanging Quotes in Illustrator

Ok if you are using " on your cover 1st make sure they are real quotes. And HANG them here is how to do it. You have to be in the Paragraph "panel".

Line Length

Column too wide? To Narrow?

No Widows

Sorry don't want to be insensitive but in typography we have to delete the world of widows.

Paragraph Rule

Never indent the first line in a paragraph -- this is a NEVER

Hyphen, En Dash, Em Dash

We learned them last semester but you have forgotten...
hyphen -
en dash (option - ) –
em dash (option shift - ) —





THREE is the magic number!

Ok not sure you have learned this so here it is...

Do not use more than 3 different type sizes on any composition. So on your bookjackets (front, back, spine, flaps) try using only 3 different sizes. If after you have tried 3 and really feel you need a forth then go for 4 sizes.

Also if you are using only 1 font use up to 3 styles, no more

If you are using 2 fonts (one serif, one sans serif) no more than 2 styles in each of those fonts.
NEVER (ok there are exceptions) use 2 Sans Serif font or 2 Serif fonts in the same composition.
The exception is if one of the fonts is a "display" font.


No Faking Small Caps

can't be any uglier than a fake small caps Don't click that BUTTON use a font with small caps or don't use them at all EVER!

Saturday, March 9, 2013

Join ProtoType FB Group

https://www.facebook.com/groups/KUPrototype/

Join the ProtoType facebook group (some of you have joined already). It is a place to find out about events, internships, tips from peers and alumni....

Tuesday, March 5, 2013

Chip Kidd

Sunday, March 3, 2013

Saturday, February 23, 2013

WORDS

WORDS from Everynone on Vimeo.

Thursday, February 21, 2013

Interview with Erik Spiekermann

watch it

Wednesday, February 13, 2013

Front Back Spine








Front Back Spine Pattern First Page












 




Saturday, February 2, 2013

The Bell Jar

Dark, witty and painful, Sylvia Plath's The Bell Jar has disturbed and enthralled readers from the moment it was published under a pseudonym in 1963 – months before the poet and writer killed herself.

Now the novel is once again stirring up strong emotions, with the publisher Faber accused of portraying the book as glorified chick lit through its design for the book's 50th anniversary edition.

The cover – featuring a young woman fixing her makeup in a powder compact – has been criticised for misrepresenting the work and trivialising its content. continue reading