Join ProtoType FB Group

https://www.facebook.com/groups/KUPrototype/

Join the ProtoType facebook group (some of you have joined already). It is a place to find out about events, internships, tips from peers and alumni....

Chip Kidd

Steven Heller on Paul Rand Bookcovers

visit site

WORDS

WORDS from Everynone on Vimeo.

Interview with Erik Spiekermann

watch it

Front Back Spine

Front Back Spine Pattern First Page

 

The Bell Jar

Dark, witty and painful, Sylvia Plath's The Bell Jar has disturbed and enthralled readers from the moment it was published under a pseudonym in 1963 – months before the poet and writer killed herself.

Now the novel is once again stirring up strong emotions, with the publisher Faber accused of portraying the book as glorified chick lit through its design for the book's 50th anniversary edition.

The cover – featuring a young woman fixing her makeup in a powder compact – has been criticised for misrepresenting the work and trivialising its content. continue reading


 

Moodboard Examples

When developing your moodboards define some style parameters. Should the mood feel organic or more high-tech. Should it be minimal or more ornamental,  more retro or contemporary, etc. 

organic _ _ + _ _ high–tech

ornamental _ _ + _ _ minimal
retro, vintage or nostalgic _ _ + _ _ contemporary
unrefined/rough _ _ + _ _ clean/sophisticated
handmade _ _ + _ _ machine made

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Moodboard for a series of posters about Save the Arctic... 

The following poster designs are based off the moodboard. None of the actual elements are on the moodboard it is all about the tone, feeling, style...

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Below is a moodboard for a book redesign project. The moodboard sets the tone on the style of typography and illustrations that will be made for the book redesign. 

spreads created using the moodboard as a guide

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Moodboard

poster based on moodboard

on Alvin Lustig

Must Watch Links

Links 

Creature Comforts
Interviews turned into animation! Well worth the watch + notice how they twisted their concept.
http://www.youtube.com/watch?v=ihhq5_2kaWQ
http://www.youtube.com/watch?v=7KJF49WWKw4&feature=related

MK12
Quite possibly the best motion graphics firm (and they're in our backyard). Notice their visual techniques for using photography + creating a vintage film reel look.
http://vimeo.com/12273190
http://vimeo.com/32169063
http://vimeo.com/25474499 (viewer discretion advised)
http://vimeo.com/3193923

The Visual Language of Herbert Matter
Incorporating photography + video.
http://www.youtube.com/watch?v=0c2SGmRxr60

Labour NY
Very different approach to their animation.. lots of colors & video + nostalgic type treatments.
http://www.labour-ny.com/
http://www.labour-ny.com/ny77-the-coolest-year-in-hell-vh1
http://www.labour-ny.com/labour-montage-2011-2

Editing Audio Files in Garageband
Audio tutorial for editing your sound.
http://www.youtube.com/watch?v=6WpaVC0GW7Q

For Monday: Interviews & Storyboards

For Monday's class:

- 3 audio files, cut or edited to a usable length (from about 50 seconds — 1 minute 20 seconds)

- 3 storyboards, one for each audio clip, of how you would animate the interview, 20 frames (Google 'storyboards' if you need more examples)

The three audio files can be a mix of interview or found audio.

Please try to explore three different methods of thinking about your concept—not just 'the first time I..' or "describe a stage" questions. Challenge how the word can be interpreted and represented. 

Comment here for questions

Motion Graphics Inspiration / Examples

http://www.youtube.com/watch?v=jmR0V6s3NKk

http://vimeo.com/12677264

http://vimeo.com/5239398

http://www.youtube.com/watch?v=8Li9YRvRZD8

http://www.youtube.com/watch?v=ywxL7HHCiyg

http://www.youtube.com/watch?v=lDYq7_yHLYk&feature=related

http://www.youtube.com/watch?v=gaLDyrun_Cc

http://www.youtube.com/watch?v=eZOI5aACWMM

http://vimeo.com/3927374

http://www.youtube.com/watch?v=Ah_DxIqVR6U

http://www.ted.com/talks/jakob_trollback_rethinks_the_music_video.html

http://vimeo.com/21620303

http://vimeo.com/25745992

http://vimeo.com/15402603

Typographic Workbook

The type workbook is a series of investigations you will be conducting based on terms or rules. This is a quick project, we will be have crits and workdays but you will need to do the majority of the work outside of class. The workbook should hold together as one document (like your previous process books). There are different types of information you will be "displaying". All work should be done in InDesign. We will use masterpages and style sheets. You all will be using LuLu to produce the final book. Hardbound black and white or color. (color will cost more so it is completely optional GRAY IS NOT a color).

As design professionals it will be apparent if you know the rules or if you don’t. When a professional looks at your type, they can immediately tell if you "know" type. Getting and keeping the job you want requires that you know and master these rules/terms. The upper-level classes focus on the macro of typography, the big idea... this workbook focuses on the micro (all the typographic details) it is expected that you know this information and it will not be covered again. 

This book is something you will take with your to your future classes and future jobs. You are creating your own resource. Take care and pay attention to every detail. This project in its self (as boring) as many of you may think it is could get you a job/internship.

FONT: typefaces of your choice (FROM THE LIST), determined by investigation
COLOR : black and white or colors if you want it
SIZE: 8.25 x 10.75: hardcover
No. of PAGES: unlimited so don't over crowd pages

Resource: InDesign How to Document

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 For next class, please begin to examine the text provided at http://awertzberger.com/type2/type2_workbook.html (scroll down to see the book text).

Organize the type into classifications—QUOTES / HEADLINES / SUBTEXT / BODY TEXT. 

Research which typefaces / color palette / grid structures you would like to work with. This will speed up our process next class as we begin to explore. 

Review your resources:

www.typographyserved.com
www.typographicposters.com
www.thegridsystem.org
www.flickr.com/groups/thegridsystem/pool/with/6280476573/ 
ffffound.com 

Be sure to keep an inspiration folder so you can review GREAT examples of book design and typography.

But wait, there's more.

The explanations aren't great, but still a nice collection (for the most part). 

http://www.1stwebdesigner.com/inspiration/creative-book-cover-story/