Due Monday

PHASE 1: all of the following typed up, use the handout as your guide. bring the handout 2 copies to class one for me one for you AND post on your blog before class begins. All readings are on the server, you can grab them from there.

-- Define: series and sequence
-- Define: sign, index, symbol. Find an example of each both verbal and visual
-- Read: This Means That, (on website or server) summarize and take notes
-- Read: _ Chip Kidd: series _ Q&A on smithsonian _ Step Mag _Covers article
-- Read: associated word list, graph and to suggest
-- Read: audience persona
-- Read: concept statement

-- What makes a successful bookjacket? read the links on the upper left, pull examples and take notes what was successful / not successful and why and do you agree.. (your first journal assignment is tied to this project so read through it and try to do both at the same time)

-- Define your series: what are your 3 books: what are the titles, subtitles, authors, genres. Choose wisely, no cookbooks, nothing very very well known or well done.

-- Research: Find text about your subject/topic/author. You will need information about your author and your books, include on the back and flap of your final designs: if you use an existing book you can use all that copy from the book cover/flap. if it doesn't have a flap you need to find more info: author info and about the book info.

-- Associated word list: create word list, at least 50 descriptive words, the list goes on and on, a free flow of words. how are the books supposed to feel, mood, express: cloudy, misty, gray, dark, mysterious, shadows, broken glass, rough, ... you may use my subscription to
VisualThesauraus.com. username: awertzberger@mac.com pass: viscom

-- Define 10 words from your list: 10 key words from your list that help establish the feeling, mood, tone, etc...

-- Tone: Are your books serious, humorous, informative, how-to, journal, fiction, non-fiction? Write down 3 – 5 words that define the tone of your series.

-- To Suggest list: what should the look and feel of the bookcover series suggest. 6 - 12 bullet points. for more information go to this page.
-- a sense of suspense
-- a sense of doom and gloom
-- a feeling of the 1930's
-- film noir
-- etc...

-- Concept statement (part one). Find 10 quotes, phrases, part of a poem, song, etc that sets the mood/tone/feeling of your series. Quotes, phases, passages from your books can count towards the 10. All should evoke a mood/feeling/set the tone. Look for one that fits the entire series but if it works for just one of your covers you may use it. (please read the concept statement page and take notes).

Lastly go to WalMart or Home Depot to the paint section and collect color swatches of colors you think match your tone and to suggest list. Gather a lot of them. Also you collect textures and patterns.