type 02 homework

typography 02 homework
DUE Monday February 1


Evaluate the imagery you brought in for Monday's class and identify the visual strategies you see in them. Then find great 3 bookcover examples for each. For instance: 


Sourcing classic paintings + modern type = contemporary, fresh

 --------------------------------------------------------------------------


 Combining two very different images to illustrate a concept

 --------------------------------------------------------------------------



After you have identified two to three of the visual strategies in your imagery and concept, please create 5-10 computer sketches for each direction. These sketches should be much more refined at this point—choose appropriate typefaces and make them look GOOD. Include all relevant information, such as Title, Author, any need Subtext (see example above), Publisher—whatever makes this look legitimate and professional. 

Please have these printed for class, along with your chosen concept statement and whichever bookcovers you used for inspiration. 

 

 

typography 02 homework
DUE Monday January 30

Write Audience Persona: Write one audience profile (one person). Who would buy your book? What section of the book store is your book located? What is their age, sex, education, what are their interests? Please read through the examples before you begin.

Write Concept statement: Try several you will not get it the first time. Please attempt it at least 3 times (I want to see all three.) Remember, this can be a quote, or definition, or reflect the tone of your books.

Type studies: the solutions are type only. Look at all your options, set one title and author in all caps and again in upper/lower case. reg, bold, italic *type studies. Try at least 15 fonts. PLUS if you want to look at fonts off the font list that is fine. They do not count towards your 15. (you may use any off the server or off dafont.com or... The entire font family can be used {italic, bold, extended...}. Identify 3 font combinations that you fell represent the mood/tone/feeling of your series.

Color palette: what colors will work to emotively represent your series? Develop a color palette for the series of book covers.

 
Visuals: images (icons, illustrations, photos), color palette, patterns. Images can be found in design annuals, books or your own (no low res online images allowed; if it is not high quality you can't use it). At least 20 different visuals (think sign and index). Avoid the cliche. Follow your concept.


You can start combining color and visuals with your type studies but ONLY after you have made your type studies.

----------------------------------------------

Have this work printed and ready to show / talk about in class. Print out your concept statement on it's own piece of paper — subsequent work on other sheets.

typography 2 homework

Read: This Means That, Chapter 1 

(it's a quick read, do it)

Define: sign, index, symbol. Find an example of each both verbal and visual

Study: Chip Kidd

Smithsonian Interview 

Work Examples

(there are lots, scroll though, examine)

-----------------------------------------------------

The following should be presented in a PDF format. Start an InDesign File and add the following to it. Design it in a clear, legible way. Make a folder keep all your images in it. Keep your InDesign File with it.

Page one: your name, semester, class, project

Next pages put this info...
Book Choice: THE book you are going to redesign
01) title of the book
02) author (short bio)
03) other books by the same other
04) short synopsis / plot / summary / other important info on the book
05) what is the feeling of the book (descriptive words at least 12)

---------3 of the next 5--------------
06) what is the message?
07) protagonist does...
08) antagonist does...
09) 1 - 3 quote(s) from a character(s)
10) why did you pick this book to redesign?

Style Reference: Looking through online book cover examples (below), find at least 4 examples of each. Look for type only and type and image examples. All examples should be ones that you think fit the category and themes you find interesting. Don't just pick. Be considerate. There isn't really a wrong answer.

Create 10 Tone Graphs (use examples and create your own)
1) traditional / contemporary
2) futuristic / vintage
3) serious / playful

Create Associated Word List

At least 50 descriptive words, the list goes on and on, a free flow of words. how are the books supposed to feel, mood, express: cloudy, misty, gray, dark, mysterious, shadows, broken glass, rough, ... VisualThesauraus.com 

Define the words you find most fitting or important.

To Suggest list: what should the look and feel of the bookcover series suggest. 6 - 12 bullet points. for more information go to this page.
-- a sense of suspense
-- a sense of doom and gloom
-- a feeling of the 1930's
-- film noir
-- etc...

------------------------------------------------

BookCover Examples/Articles
_ book cover archive
_ penguin red collection
_ smashing magazine
_ sorodesign
_ nytimes review
_ read Media Bistro
_ Media Bristro article
_ bookdesign.wordpress
_ casual optimist.com
_ readerville.com
_ the penguin blog