typography 02 homework
DUE Monday January 30

Write Audience Persona: Write one audience profile (one person). Who would buy your book? What section of the book store is your book located? What is their age, sex, education, what are their interests? Please read through the examples before you begin.

Write Concept statement: Try several you will not get it the first time. Please attempt it at least 3 times (I want to see all three.) Remember, this can be a quote, or definition, or reflect the tone of your books.

Type studies: the solutions are type only. Look at all your options, set one title and author in all caps and again in upper/lower case. reg, bold, italic *type studies. Try at least 15 fonts. PLUS if you want to look at fonts off the font list that is fine. They do not count towards your 15. (you may use any off the server or off dafont.com or... The entire font family can be used {italic, bold, extended...}. Identify 3 font combinations that you fell represent the mood/tone/feeling of your series.

Color palette: what colors will work to emotively represent your series? Develop a color palette for the series of book covers.

 
Visuals: images (icons, illustrations, photos), color palette, patterns. Images can be found in design annuals, books or your own (no low res online images allowed; if it is not high quality you can't use it). At least 20 different visuals (think sign and index). Avoid the cliche. Follow your concept.


You can start combining color and visuals with your type studies but ONLY after you have made your type studies.

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Have this work printed and ready to show / talk about in class. Print out your concept statement on it's own piece of paper — subsequent work on other sheets.