Monday, February 20, 2012

Typographic Workbook

The type workbook is a series of investigations you will be conducting based on terms or rules. This is a quick project, we will be have crits and workdays but you will need to do the majority of the work outside of class. The workbook should hold together as one document (like your previous process books). There are different types of information you will be "displaying". All work should be done in InDesign. We will use masterpages and style sheets. You all will be using LuLu to produce the final book. Hardbound black and white or color. (color will cost more so it is completely optional GRAY IS NOT a color).

As design professionals it will be apparent if you know the rules or if you don’t. When a professional looks at your type, they can immediately tell if you "know" type. Getting and keeping the job you want requires that you know and master these rules/terms. The upper-level classes focus on the macro of typography, the big idea... this workbook focuses on the micro (all the typographic details) it is expected that you know this information and it will not be covered again. 

This book is something you will take with your to your future classes and future jobs. You are creating your own resource. Take care and pay attention to every detail. This project in its self (as boring) as many of you may think it is could get you a job/internship.

FONT: typefaces of your choice (FROM THE LIST), determined by investigation
COLOR
: black and white or colors if you want it
SIZE:
8.25 x 10.75: hardcover
No. of PAGES:
unlimited so don't over crowd pages
Resource: InDesign How to Document

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 For next class, please begin to examine the text provided at http://awertzberger.com/type2/type2_workbook.html (scroll down to see the book text).

Organize the type into classifications—QUOTES / HEADLINES / SUBTEXT / BODY TEXT. 

Research which typefaces / color palette / grid structures you would like to work with. This will speed up our process next class as we begin to explore. 

Review your resources:

www.typographyserved.com
www.typographicposters.com
www.thegridsystem.org
www.flickr.com/groups/thegridsystem/pool/with/6280476573/ 
ffffound.com 

Be sure to keep an inspiration folder so you can review GREAT examples of book design and typography.

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