Monday, April 1, 2013

THREE is the magic number!

Ok not sure you have learned this so here it is...

Do not use more than 3 different type sizes on any composition. So on your bookjackets (front, back, spine, flaps) try using only 3 different sizes. If after you have tried 3 and really feel you need a forth then go for 4 sizes.

Also if you are using only 1 font use up to 3 styles, no more

If you are using 2 fonts (one serif, one sans serif) no more than 2 styles in each of those fonts.
NEVER (ok there are exceptions) use 2 Sans Serif font or 2 Serif fonts in the same composition.
The exception is if one of the fonts is a "display" font.


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